Are you an estate agent wondering how to raise your fees? You’re in the right place. I’ve got some exciting content to share with you today about one of the biggest, most spoken about, and notoriously challenged subjects in our industry: fees. Specifically, How to Raise Your Fees 101. I’ve worked in the real estate market for a number of years and this has always been the biggest challenge for estate agents, so I hope you're looking forward to finding out more.

My AAA strategy: Acknowledge, Ask, Agree.

As a real estate agent, how do you handle objections? I’ve been in this industry for 28 years and I know that one of the big skills that you need to learn as an estate agent is how to look at objections like a pro.

What are you really focused on when you get objections? How can you use them to help your clients move forward?

You need to focus on your clients, not your competition! Welcome back to my blog. I’m Matt Giggs and today I’m going to tell you why your focus should be on your clients and their needs and wants.

I’ve lost count of how many times I’ve spoken to agents who are trying their best to be the best, to be number one, to beat “that” one. They're spending all of their energy, which is their most valuable asset, and time focusing on things they can't control: their competitors.

In this blog, I'm going to be talking to you about the pain of being an estate agent. I’m going to show you how to take those days when you feel desperate, down, almost like defeated – which is totally natural when you're in a people industry – and turn them into moments. I’ll show you how to use those moments to change your absolute direction.

Let’s talk about how you can sell more. I've created four very simple steps or ways, up to you, that you can sell more by actually selling less. How about that? So you're probably wondering what I'm going to talk about here. For me, estate agency isn't about selling, it’s about serving. I'm not going to say any more than that right now, but I'm telling you you're going to really enjoy this.

In this blog, it's all about one of the common feelings and complaints I come across with estate agents and their clients, especially in a market where buyers seem to have the upper hand and the vendors don't listen. Why is that? I'll break down in this blog how to build trust with your clients.

In this blog, I'm going to be showing you how to prospect like an absolute pro, and I mean it. Nobody else will be doing this in your town, okay? But the deal is you've got to go for this. You've got to understand how to prospect with purpose, not profit in mind.

I'm going to share with you my framework of how you give more rather than try to get more.

Losing my pro football career made me the estate agent I am today. I’ll show you how I was making decisions back when I was just 19 and how I learned to make better decisions now.

I want to talk about how I can help you to go from being an estate agent, to being a business owner, to having the best career, just like I’ve had over the last 28 years. A lot of it depends on learning how to make and learn from decisions, as I did when I lost my football career.

I'm going to tell you how to say no to bad fit clients – how to say no.

We're estate agents. We are shit at saying no, right? We are the best at saying yes, making promises, and begging. Why? Because we always think we need another listing.

No, no, no, no. We are going to change that up today, so keep reading.

I'm telling you right now, I'm going to share with you some gold today – some gold that's going to help you build your self value and value who is exactly your right client to work with moving forward.

I’m going to share more about my journey from being a self-employed estate agent to becoming a business owner and what a step this one actually is. I want to share some of my own journey, my own wisdom around how I've done these things in order to help you to achieve your goals, dreams, and desires in this brilliant industry that we're in. Read on to learn about the next step – going from being self-employed in estate agency to being a business owner!

I’ve had success and failure as an estate agent over the years. What I’m going to tell you in this blog is based on my experience for more than 28 years of achieving and missing goals.

I've formulated a method which has become more natural to me, more real than a lot of what you see out there. You know there are wonderful YouTube videos from loads of people about how to get to here, how to guarantee this.

You need to take just five simple steps to be successful as a real estate agent in the next 12 months. Commit to following these steps and you’ll achieve your goals.

Time just flies and before you know, it’ll be 12 months from now. I say this to my clients all the time – it just goes so fast, so we've got to capture the key elements to helping you be a success and achieve your goals over the next year.

To be a successful real estate agent, you absolutely have to quit living outside your core values, people pleasing, undervaluing yourself, caring what other people think and showing up without a purpose.

Read on to find out how quitting these five things are key to your success!

If I started over as a real estate agent, what would I do? What's really interesting is when I look at how people start today and compare it to how I started back in 1996. What would I do today that I did back then, versus what would I do back then that I could take from today? Let’s see.

How do you plan your day for success as a real estate agent?

There's no doubt that we are in one of the most stressful, reactionary industries there are. Most people that work in estate agency, and I think there's a statistic around 85% or 86%, have felt extremely stressed by their day-to-day work in our industry.

How much can you earn as a real estate agent in the UK in 2024? You're here for a reason. You're either thinking about this as a career or you're comparing your salary to the rest of the market. You want to know whether you're getting the rewards that you should be getting for the work that you're putting in.

What is the truth about being a real estate agent? Today I’m going to tell you the things that you don't get told.

Over the decades that I've been working in this industry I’ve seen that the way people recruit estate agents is generally focused on logic. The problem is that this doesn’t tell you anything about being in estate agency.

Why does everyone hate real estate agents? Why are we at the top or near the top of the most hated professions, alongside politicians, parking officers, insurance salesmen? We're right up there with car salesmen. Actually, we're probably ahead of a lot of these professions.

You’re here because you’re asking yourself, ‘How can I generate more listings as an estate agent?’ Before you read any further, be honest with yourself, and answer this question: are you actually going to do the things that I recommend from my experience?

If not, go do something else. If you can't be bothered to take action on what you learn, if you're just someone who likes to be a bit of an ask-hole, you know, you ask for advice and then you don't do anything with it, don’t read any further.

To be a real estate agent, you have to have a personal brand. You need to be real out there, to be seen, known, liked, and trusted.

We're going to talk about that now. I'm going to take you back. It's April 2012. There's little Matt Giggs. He's come out of the corporate world. He's on his gardening leave as they used to call it. Why'd they call it gardening leave? I mean, what the fuck's that about? You're not doing any gardening, are you?

As an estate agent, should you eat the frog for breakfast? You must have heard that quote, I think it's from Mark Twain, and he is supposed to have said, “If you have to eat a live frog, do it first thing in the morning and nothing worse will happen to you for the rest of the day.”

In the business world, the eat the frog strategy is about prioritization and productivity. It’s a method used to help people to identify and accomplish those difficult tasks. Now I think it's a really interesting one because how many people actually do that?

In real estate, facts tell, stories sell.

When you're in a sales environment and you're trying to achieve targets and results, and most salespeople, I'd say a good 90% or more, end up telling instead of selling. Or they think telling is selling.

They think talking about stuff, stats, features, benefits is actually selling.

No, no, no, no. You need to bring the statistics to life through stories.

You want to be in the top 1%. Well, first things first, guys, to be in the top 1%, you really have to come with me on this journey, right? Because I'm telling you, it ain't easy. It's much easier to be outside of the 1%, to be in the rest, to blame, talk about other things, other factors, the market, mortgage rates, interest rates, inflation, whatever there is that gives other people enough security to justify their poor performance, right?

Hi it's Matt Giggs and I'm here to talk to you about why you should embrace accountability.

I started Giggs and Co. nearly 12 years ago, which is unbelievable. I mean I've learned so much in 12 years. The thing that really helped me to accelerate the business in the first six years was embracing feedback and being held accountable.

Why? Because you need accountability to see results.